St Tropez approached us with a brief that would allow us to put our creative skills to the test. They needed Point of Sale units for their products which would be displayed in Superdrug and Boots stores nationwide. The units needed to be engaging and interactive so as to promote their “hero” products.
Initially St. Tropez wanted to incorporate digital screens into their display units, however, we suggested some alternatives as digital screens would increase their budget for this project dramatically, and that units with screens should be restricted to flagship stores. As an alternative to this, we designed information panels on products in to the stand itself. We also suggested that an interactive feature be placed into the stand that would direct customers to Shazam and provide demonstrational videos for consumers and a forum to leave feedback.
The product needed to be the main feature of the stand as well as having a huge impact and consistent branding. A black, high-gloss look was imperative to brand consistency.
The stands will be back lit, modular, easy to fit, require simple assembly and can be produced quickly with interchangeable graphics. The units will be produced and then distributed and installed in stores by March 2017.