Harry’s approached CPI Connect to produce the welcome pack collateral for their UK subscription launch in 2017.
The design called for the use of 6 pantone colours and resources were limited due to a strict budget.
After lengthy consultation and guidance from our team we decided upon a stock within budget that highlighted the humble design. We also conducted several tests and proofs to ensure that the illustrations were produced to the best quality possible.
After just 100,000 prints Harrys needed reprints to fulfil their subscription orders, within 6 months of the launch.
“The launch is going well! Thanks for your continued support, you and the rest of the CPI team have contributed a lot to our success (our customers particularly loved the envelope launch collateral!)”
Product Development Manager, Harrys